Americans are now drinking an average of 39.3 gallons of bottled a year compared to 38.5 gallons of soda pop.

These numbers come from the Beverage Marketing Corporation.

https://www.beveragemarketing.com/press.asp

http://adage.com/article/cmo-strategy/a-clear-winner-beverages-bottled-water-tops-soda/308232/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage&ttl=1489707210&utm_visit=269123

https://www.cbsnews.com/news/bottled-water-sales-outpace-soda-for-the-first-time/

Companies still make more money selling soda pop than water. Big food and beverage companies also have the majority of the bottled water market.